Mediamatics

A candidate for the Master's degree programme has completed a 1st or 2nd cycle university degree. In addition, he/she has a B1 level of English, with regard to the teaching of subjects also in English. The candidate should have knowledge and insight in media and communication studies and/or related fields. At the same time, the candidate should have the ability to think independently and creatively, to evaluate critically and to formulate his/her own views and opinions. The ability to independently create project solutions to the problems presented and to plan their implementation in the light of relevant facts is an essential prerequisite for a candidate to study the Master's degree programme in Mediamatics. The candidate should be interested in cultivating his/her knowledge in both theoretical and practical terms in the field of media and communication studies. The candidate should be motivated to pursue a professional career in domestic or foreign companies or to pursue further degrees of study or research. The candidate should be able to present at an appropriate level ideas and formulate theses aimed at developing his/her academic and professional skills.

The general aim of education is to prepare graduates who will be able to actively participate in the life of a society transformed by the influence of digital technologies and artificial intelligence in the context of dynamically changing labour market conditions. The programme is designed with a certain degree of interdisciplinarity to create sufficient space for the acquisition of theoretical knowledge, practical skills and international experience, while at the same time ensuring that students acquire sufficient economic, legal, managerial and linguistic competences necessary for the implementation of professional solutions in the field of digital media and communication in society-wide practice.

Graduates of the master's degree in media studies are characterized by flexibility of thinking, adaptability to new conditions and challenges on the labour market, the ability to use the acquired theoretical knowledge and practical skills and to apply interdisciplinary approaches in solving problems of the knowledge and creative economy. They are able to work creatively with data and information, to search, analyse, organise, create, share and communicate different forms of information, and at the same time are prepared to design and manage projects, analyse trends and forecast developments in the digital society. In the given context, it is significant that they are able to identify an appropriate strategy for communication, integrate and combine already known solutions and thus create original, non-traditional, unique solutions, while being competent to deal with new challenges and threats of the hybrid information space. In addition to an overview of the state of knowledge in the field of media and communication studies focused on digital media and communication, graduates are naturally familiar with the basics of scientific work and research methodology in the field, enabling them to continue their doctoral studies. They are also familiar with the legislative and ethical frameworks of the impact of digital media on a changing society. At the same time, graduates have acquired the habit of familiarising themselves with and following the latest trends in the field even after their formal education, which is strategically important in the context of the knowledge society. The choice of compulsory elective courses gives room for individual specialization of male and female students with regard to their preferred specific focus in the labour market. 

Graduates' employability:

digital media designer
digital game designer/developer
data analyst
data specialist
ICT intelligent systems designer
IT systems architect/architect
usability analyst/analyst