Mediamatics

An applicant for a bachelor's degree programme has completed a complete secondary education or a complete secondary vocational education ending with the baccalaureate diploma or has completed a secondary education at a foreign school. In addition, he/she must have at least a B1 level of English, given that the study literature is also in English. An important prerequisite for studying the media studies programme is an interest in creative work in the processing of textual, visual, audiovisual and multimedia content in a digital environment. At the same time, the student should have the ability to think independently and critically. The candidate should be motivated to pursue a professional career in domestic or foreign companies, or to pursue further higher education

Graduates of the first degree of the study programme in Mediamatics will acquire knowledge, skills and competences related to the communication of information, values and attitudes in a society in which traditional models of communication are changing into hybrid multi-layered forms. They have a basic knowledge of communication theory; management and analysis of data, information and knowledge; creation, processing and interpretation of media and information content, both in traditional and digital environments. They are familiar with the nature of digital media and social networking and the methods and techniques associated with them, applying advanced knowledge of information and communication technologies. This knowledge is set in the broader context of the philosophy of information science, highlighting the complex ethical and moral issues of the current information environment.  

Graduates are also prepared to meet the future challenges posed by the development of information and communication technologies in the areas of digital media, digital communication, working with digital content, and the protection of information privacy and intellectual property. Demonstrate the ability to independently author media and information products of a textual, visual, auditory, audiovisual and multimedia nature in both traditional and digital environments. Possess advanced digital, media and information literacy, with a working knowledge of methods and tools for finding, organizing and managing information. They have practical skills in data analysis, which consist of collecting, analysing, interpreting, visualising and effectively communicating data towards the target user. They are proficient in working in the pre-production, production, post-production and distribution of media content and products in different types of institutions. Graduates are able to clearly define relevant issues and problems of the information society, choose appropriate methods to solve them, acquire and evaluate information sources, analyze and evaluate facts, formulate conclusions, which they are able to present depending on the target audience. They actively use domestic and foreign language literature to find new, non-traditional solutions to problems related to media and communication processes. They have developed both critical and creative thinking skills. They have the ability to work as members of teams, while being able to manage a team at an appropriate level of leadership.  

The study programme Mediamatics reflects trends in information and communication technologies and their impact on the changing nature of work and skills in the digital age and the rise of new forms of employment in the European labour market. The study programme therefore appropriately links knowledge, skills and competences from the social and technical sciences, developing both cognitive skills (analytical thinking, critical thinking) and non-cognitive skills (creative thinking, communication skills, ability to work in a team, creativity, independence, flexibility, responsibility). Great emphasis is placed on the link with practice. Already during their studies, students are familiarised with work in relevant companies with which the programme has established cooperation as part of their professional practice, thus increasing their employability on the labour market. Graduates can thus find employment in several areas of social practice, especially in digital/online/web agencies, marketing and advertising agencies, production companies of multimedia digital formats, media editorial offices and media entities, information-analytical departments, communication and marketing departments of companies and institutions operating in various sectors.

Graduates' employability:

digital media designer
graphic designer
market research analyst
network marketing specialist
data analyst
usability analyst
user interface designer
web content manager
web designer